What we did

At the time Cashmans approached 4PM Creative Group, they had multiple websites built across different platforms and were trying to figure out a better way to reach customers. Their old websites were not optimized for SEO, which resulted in a tremendous loss of opportunity. They had aggressive ideas for their brand, but felt restricted with their outdated sites. They challenged us to design a single online presence that would help turn their ideas into reality, and turn more visitors into customers.

We took what was originally 3 disjointed websites and combined them to create a single streamlined website dedicated to e-commerce and educating their Cashmans community. The new site was built entirely in WordPress so they could easily update and manage it on the fly. We simplified the online purchasing process for their customers, cleaned up their branding and rearchitected the UI/UX in a way that was able to not only attract new visitors, but brought more attention to their physical location as well.

We created a fresh digital presence completely optimized for SEO and cleaned up any legacy content still lingering from their old sites. We moved them to a mobile responsive design so visitors could view the Cashmans products from any device. We eliminated their other websites and streamlined everything into a single, beautifully crafted site that artfully displays their products, their family, their staff, and their history within the community.