Supermercados Nacional, a long-standing Dominican retailer, recognized the importance of improving their brand experience. Collaborating with Chute Gerdeman and 4PM Creative Group, CCN embarked on a mission to elevate the customer journey. They emphasized quality, community, family, and effective store communication, deeply resonating with Dominican values. This initiative wasn’t just about commerce; it was about enriching the cultural understanding and connection within the Dominican Republic. Emphasizing family, quality, and products became integral to this endeavor.